What are the Digital Marketing Skills to Acquire this 21st Century?
This includes: search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, content creation. Digital Marketing Skills: Why They Matter and How to Develop Them,
In today's
digital age, digital marketing has become an essential part of any business's
marketing strategy. As a result, digital marketing skills have become some of
the most sought-after skills in the job market. In this article, we'll take a
closer look at what digital marketing is, why it matters, and how you can
develop your digital marketing skills.
What is Digital Marketing?
Digital
marketing refers to the use of digital channels, such as search engines, social
media, email, and websites, to promote a product or service. The goal of
digital marketing is to reach and engage with a specific target audience, build
brand awareness, and ultimately drive sales and revenue.
Digital
marketing encompasses a range of tactics and techniques, including search
engine optimization (SEO), content marketing, social media marketing, email
marketing, and paid advertising. A successful digital marketing strategy
requires a deep understanding of the target audience and an ability to use data
and analytics to measure and optimize performance.
Why Do Digital Marketing Skills
Matter?
Digital
marketing skills are increasingly in demand because of the growing importance
of digital channels in the business world. With more people spending time
online and the rise of e-commerce, businesses need to be able to effectively
reach and engage with customers through digital channels in order to remain
competitive.
According to
a report by LinkedIn, digital marketing is one of the top 10 most in-demand
skills in the job market, with digital marketing specialists and managers
earning a median salary of $73,000 per year. As the demand for digital
marketing talent continues to grow, those with the right skills and experience
are likely to enjoy a range of job opportunities and high earning potential.
How to Develop Digital Marketing
Skills
If you're
interested in developing your digital marketing skills, there are several steps
you can take to get started:
1.
Learn the fundamentals:
Develop a strong foundation in marketing
principles, such as market research, segmentation, and targeting. Take courses
in digital marketing topics, such as SEO, content marketing, social media
marketing, and email marketing.
2.
Gain practical experience:
Get hands-on
experience by working on digital marketing campaigns for a business, non-profit
organization, or personal project. This will help you develop your skills and
build a portfolio of work that you can showcase to potential employers.
3.
Stay up-to-date:
Stay informed about the latest trends and best
practices in digital marketing by reading industry blogs and attending
conferences and webinars. This will help you stay ahead of the curve and
position yourself as an expert in the field.
4.
Network with industry professionals:
Connect with other digital marketers through
online communities, social media, and local meetups. This will help you build
relationships and gain insights into the latest opportunities and challenges in
the industry.
Also, digital
marketing skills are becoming increasingly important in today's digital age,
and those with the right skills and experience are likely to enjoy a range of
job opportunities and high earning potential. By learning the fundamentals,
gaining practical experience, staying up-to-date, and networking with industry
professionals, you can develop your digital marketing skills and position
yourself for a successful career in this exciting and rapidly growing field.
Reasons why Digital marketing is most
in-demand skill
Digital
marketing has become one of the most in-demand skills in recent years, and
there are several reasons for this. Here are a few key reasons why digital
marketing is so highly sought after:
The rise of digital channels: With more people spending time
online and the growth of e-commerce, businesses are increasingly turning to
digital channels to reach and engage with customers. This has created a growing
demand for digital marketing talent who can help businesses effectively use
these channels to promote their products or services.
The importance of data: Digital marketing relies heavily on data
and analytics to measure performance and optimize campaigns. As a result, there
is a growing need for digital marketing professionals who can use data to drive
insights and make informed decisions.
The need for specialization: Digital marketing encompasses a
wide range of tactics and techniques, including search engine optimization
(SEO), content marketing, social media marketing, email marketing, and paid
advertising. As a result, there is a growing need for specialists who can excel
in one or more of these areas and help businesses achieve specific marketing
goals.
The potential for high ROI: Digital marketing can be highly
cost-effective, with the potential to generate a high return on investment
(ROI) when done correctly. This has made digital marketing an attractive option
for businesses looking to grow their customer base and drive revenue.
The ever-evolving nature of digital
marketing: The world
of digital marketing is constantly evolving, with new technologies and
platforms emerging all the time. This means that digital marketing
professionals must be adaptable and constantly learning in order to stay ahead
of the curve and remain competitive in the job market.
Overall,
these factors have combined to make digital marketing one of the most in-demand
skills in the job market today. As businesses continue to invest in digital
marketing to reach and engage with customers, the demand for digital marketing
professionals is likely to remain high for the foreseeable future.
Components of Digital
Marketing Skills
·
Search Engine Optimization (SEO)
Search
Engine Optimization (SEO) has become an increasingly popular and necessary
skill in today's digital age. With more and more businesses looking to improve
their online presence and visibility, the demand for SEO professionals has
skyrocketed. In this article, we'll take a closer look at what SEO is, why it's
important, and how you can develop your SEO skills to boost your career.
What is Search Engine Optimization
(SEO)?
SEO is the
process of optimizing a website to improve its ranking and visibility in search
engine results pages (SERPs). The goal of SEO is to increase organic traffic to
a website by making it more visible and attractive to search engines. SEO
encompasses a range of techniques, including keyword research, on-page
optimization, off-page optimization, and technical SEO.
Why is SEO Important?
SEO is
important because it can significantly impact a website's traffic, leads, and
revenue. When a website appears at the top of search engine results, it is more
likely to be clicked on by users, resulting in increased traffic and potential
leads. In addition, the higher a website's ranking, the more authority and
trust it is perceived to have, which can translate into higher revenue.
The demand
for SEO professionals has grown as businesses have realized the importance of
having a strong online presence. According to a report by Glassdoor, SEO
specialists earn a median salary of $62,000 per year, with some earning well
over $100,000 per year. As the demand for SEO talent continues to grow, those
with the right skills and experience are likely to enjoy a range of job
opportunities and high earning potential.
How to Develop SEO Skills
If you're
interested in developing your SEO skills, there are several steps you can take
to get started:
1. Learn the fundamentals: Develop a strong foundation in SEO principles, such as
keyword research, on-page optimization, off-page optimization, and technical
SEO. Take courses in SEO topics and stay informed about the latest trends and
best practices in the industry.
2. Get hands-on experience: Get practical experience by working on SEO campaigns for a
business, non-profit organization, or personal project. This will help you
develop your skills and build a portfolio of work that you can showcase to
potential employers.
3. Stay up-to-date: Stay informed about the latest trends and best practices in SEO by
reading industry blogs, attending conferences, and participating in online
communities. This will help you stay ahead of the curve and position yourself
as an expert in the field.
4. Network with industry professionals: Connect with other SEO professionals through social
media, local meetups, and industry events. This will help you build
relationships and gain insights into the latest opportunities and challenges in
the industry.
Conclusion
SEO has
become an in-demand skill in today's digital age, and those with the right
skills and experience are likely to enjoy a range of job opportunities and high
earning potential. By learning the fundamentals, gaining practical experience,
staying up-to-date, and networking with industry professionals, you can develop
your SEO skills and position yourself for a successful career in this exciting
and rapidly growing field. With businesses continuing to invest in SEO to
improve their online visibility and grow their customer base, the demand for
SEO talent is likely to remain high for the foreseeable future.
·
Pay-Per-Click (PPC) Advertising:
The In-Demand Skill That Can Boost Your Career
Pay-Per-Click
(PPC) advertising has become an increasingly popular and necessary skill in
today's digital marketing landscape. With more and more businesses looking to
expand their online presence and attract more customers, the demand for PPC
professionals has skyrocketed. In this article, we'll take a closer look at
what PPC advertising is, why it's important, and how you can develop your PPC
skills to boost your career.
What is Pay-Per-Click (PPC)
Advertising?
PPC
advertising is a type of digital advertising in which advertisers pay a fee
each time one of their ads is clicked. These ads are typically displayed on
search engine results pages (SERPs) or on social media platforms and they are
designed to drive traffic and leads to a website. The goal of PPC advertising
is to attract potential customers to a website and convert them into paying
customers.
Why is PPC Advertising Important?
PPC
advertising is important because it can significantly impact a website's
traffic, leads, and revenue. When a website's ads appear at the top of search
engine results or on social media platforms, it is more likely to be clicked on
by users, resulting in increased traffic and potential leads. In addition, the
more relevant and effective the ads are, the more likely they are to convert into
paying customers.
The demand for PPC professionals has grown as businesses have realized
the importance of having a strong online presence. According to a report by
Glassdoor, PPC specialists earn a median salary of $70,000 per year, with some earning well over $100,000
per year. As the demand for PPC talent continues to grow, those with the right
skills and experience are likely to enjoy a range of job opportunities and high
earning.
Social media
marketing has become one of the most in-demand and high paying skills in the
marketing industry. As social media continues to grow in popularity, businesses
are realizing the potential for reaching a larger audience through social media
platforms.
One of the
reasons why social media marketing is in such high demand is that it can be an
incredibly effective way to reach a specific target audience. With the right
strategy, businesses can connect with potential customers and build brand
awareness in a way that traditional marketing methods simply can't match.
In addition
to its effectiveness, social media marketing is also a relatively affordable
way for businesses to reach their target audience. Compared to traditional
advertising methods, social media advertising is often much more
cost-effective, making it a great option for businesses with smaller budgets.
As a result
of the demand for social media marketing services, skilled social media
marketers can command high salaries. According to salary data from Glassdoor,
the average salary for a social media manager is around $50,000 per year, while
senior social media managers can earn over $100,000 per year.
However,
it's important to note that social media marketing is a constantly evolving
field, and staying up-to-date with the latest trends and best practices is essential
for success. As such, those who are interested in pursuing a career in social
media marketing will need to be willing to continue learning and adapting to
new developments in the industry.
Overall,
social media marketing is an exciting and dynamic field with a lot of potential
for growth and success. For those with the right skills and a willingness to
stay current with industry developments, it can be a lucrative and fulfilling
career path.
Here are some steps you can follow to
learn social media marketing:
·
Familiarize yourself with social media platforms: Start by researching the various social media platforms and
their respective audiences. This will give you a good understanding of where
your target audience is spending their time and help you choose the right
platforms to focus on.
·
Develop a strategy: Social media
marketing requires a clear strategy and goals. Decide what you want to achieve
with your social media marketing and how you will measure success.
·
Create engaging content: Content is king on
social media, so focus on creating high-quality, visually appealing content
that will engage your audience.
·
Learn about paid social media advertising: Paid social media advertising can be a powerful tool for
reaching your target audience. Familiarize yourself with the different types of
ads available on each platform, and learn how to create and manage effective
campaigns.
·
Engage with your audience:
Social media is a two-way conversation, so make sure to engage with your
audience by responding to comments, messages, and reviews.
·
Keep up with trends and best practices: Social media marketing is constantly evolving, so make sure to
keep up with the latest trends and best practices by reading industry blogs,
attending conferences, and participating in online communities.
·
Practice: The best way to
learn social media marketing is to get hands-on experience. Start by managing
your own social media accounts, or offer to help manage social media for
friends, family, or local businesses.
In addition, you can also take online courses or
certifications, read books and articles on social media marketing, and seek
advice from experienced professionals in the industry.
Yes, content creation is
one of the most in-demand and high-paying skills in today's job market. With
the increasing importance of digital marketing and the growth of social media,
businesses and organizations of all sizes need talented individuals who can
create engaging, informative, and shareable content across a variety of
platforms.
Content creation can take many forms, including:
·
Writing articles, blog posts, and web
copy
·
Creating videos, podcasts, and
infographics
·
Designing graphics, logos, and social
media posts
·
Developing e-books, whitepapers, and
other long-form content
The demand for content
creation skills is high across a wide range of industries, including tech,
media, marketing, and advertising. The pay for content creation can vary widely
based on experience, location, and specific role, but many content creators
earn salaries in the six-figure range. In addition, freelance content creation
can be a lucrative option for those with the skills and experience
Digital
Marketing in 2022 and 2023
It
is 2023 and skills are considered as important if not more than a degree to get
a high-paying job. Out of all the skills out there, digital marketing skills
are growing faster than expected.
Digital
marketing has evolved from website advertising to now data analytics. And the
most exciting part is that it is still evolving. With AI, technology, and content
creation seeing new trends every day, digital marketing skills will surely get
you a high-paying career in 2023.
But
before we dive deep into the 11 digital marketing skills that are trending in
the industry, I would first like to tell you what are the common personalities
or soft skills that are needed to fit in any of the digital marketing skills.
·
Strong communication
·
Multitasking ability
·
Creatively Inclined
·
Bug to solve problems
·
Curios to question
·
Ability to adapt to the ever-changing trends
·
Analytic and logical mindset
Although
you don’t need a 10/10 for all of the soft skills mentioned above, if you show
the curiosity to learn all of them while you’re working, you will create a
lasting impression on your manager.
But
wait, why do you need to specialize in a digital marketing skill/niche?
In
2023, the demand for digital services is higher and the need for skilled
digital marketing professionals is even higher. To bridge the gap and ensure
that their campaigns are well taken care of, brands are ready to hire digital
marketing specialists for particular platforms and particular niches.
For
example, each brand that is looking towards digital marketing has a social
media executive and a search engine optimization executive who work together
but take care of each platform as it is their niche.
Hence,
specializing in a particular digital marketing skill will always earn you a
higher salary!
Now
that we know the benefits of specializing in digital marketing skills, let’s
look at the top 11 highest-paying digital marketing skills you can master.
But
if you’re fresh to this industry, why don’t you sign up for free masterclass on
digital marketing basics and have a fair understanding before you start looking
at digital marketing skills? Apart from the few components of digital marketing
we discussed above, here are other ones you should know:
Here’s
a list of the highest paying digital marketing skills to master in 2023 –
1. Marketing Automation
Marketing
automation lies on the technical and software part which is the heavy side of
the digital marketing spectrum.
A
marketing automation specialist uses and optimizes software to automate
marketing activities. It identifies potential customers and leads and automates
the process of converting them into sales. This is done via e-mail marketing,
SMS marketing, website notifications, push notifications, and pop-ups.
Marketing
automation essentially boosts the entire sales funnel as it creates a large
user base and also creates awareness about your brand. The more people know
about your brand, the more they trust it and eventually buy from it. The
consumer will not buy the first time they come to the website, marketing
automation makes sure it keeps you relevant in the consumer’s head leading to
sales eventually.
Recommendation: Learn marketing
automation along with many other digital marketing skills with the industry’s
finest at IIDE’s MBA in Digital Marketing – PG Program.
2. Video Production and Marketing
Video
production and marketing have quickly become the central focus of every
marketing strategy. Every business pushes video content as they grab the
attention of the users quickly.
With
the audience quickly moving to smartphones in today’s world, the youth of today
engages with video content more than ever. It is not only a medium of
entertainment anymore but a powerful tool for promotion and lead generation,
especially on social media platforms.
The
introduction of applications like TikTok and features like Instagram reels has
changed the way video content is perceived. A study from Hubspot shows that 50%
of consumers want video content from their brands rather than any other
content. Thus, video production and marketing have become one of the top
digital marketing skills of the decade.
In
Nigeria, you can earn up to $1,000 monthly producing short videos. That is
roughly 750k. A video producer can earn INR 6 LPA in India on average according
to Ambition Box.
3. Paid Media
Specialist:
A
paid media specialist is responsible for bringing in traffic to your web
portals via online advertising on platforms like Facebook, Instagram, Google,
etc. As a paid media specialist, you need to have the best of both worlds – a
mix of a creative and analytical mind.
They
need to be quick in identifying which platforms would be best for reaching
their audience and creative with their media buying skills to get the best
optimization of input for greater output.
Digital
advertising has been growing at a whopping rate across the world. This means
that paid media specialists are in the sweet spot. The digital ad spending
market was around $190 billion in 2016. This market has almost doubled in size
to $330 billion in just 4 years and is expected to only reach US$786.2 Billion
by 2026. These figures are pandemic-affected, so you can imagine what would
happen in an ideal scenario.
60%
of the marketing budget will be allocated to digital spending, which just adds
to the fact that every digital team needs a specialist in paid media.
An
important part of paid media is social media marketing which is one of the
emerging job profiles in 2023, as the pandemic has pushed more people to spend
maximum time online. It’s no secret that social media is growing immensely and
the social media engagement rate has only increased, which means that the need
for a social media marketing strategist will also increase.
The
role of a social media marketing strategist includes planning, implementing,
brainstorming ideas for brands, managing, and monitoring the company’s social
media strategy to increase brand awareness which will ultimately increase the
company’s sales.
Recommendation: To become an
expert paid media specialist, you must be well-versed in social media
marketing, Google ads, and media planning and buying. Sign up for the following
courses to learn them: Online Social Media Marketing Course, Online Google Ads
Course, and Online Media Planning Course.
4. Content
Marketing Specialist
Search
Engine Optimization is not enough for driving traffic to your website today.
Yesteryear tactics have now been replaced by a strong need for top-quality
content.
Customers
today do not take any action unless they are impressed by the content a
business has put out. Content marketers optimize the content the business puts
out to be top quality and drive traffic to the various web pages of an
organization. This is an unpaid form of promotion, unlike social media ads.
A
company has to stay relevant and edgy with its content on social media as the
audience has become increasingly aware and wants to see quality content on
social media or well-written blogs that promote content for the business.
This
is a very creative job and is also the driving force behind all content
marketing plans and strategies made. A content marketing specialist should be a
people person as they deal with multiple team members to execute a strategy.
